Full Campaign Build [Part 8]: Creating CTAs and Adding them to Nurture Emails

1. Create the CTA Asset

• Navigate to Marketing → Files.
  
  
• Open the CTA Folder.
  
  
• Create a new subfolder for this content offer’s CTAs.
  
  
• Upload the CTA image file (provided by Design).
  
  

2. Build the CTA in HubSpot

• Go to Marketing → CTAs.
  
  
• Create a new CTA → choose Image CTA (blank image template).
  
  
• Select/upload the CTA image.
  
  
• Set Max Width: 600px (to match email width).
  
  
• Link the CTA to the Landing Page for this content offer.
  
  
• Name the CTA using convention: CTA – [Funnel Stage] – [Content Offer Name].
  
  
• In Options, associate the CTA with the correct Campaign.
  
  
• Click Publish.
  
  

3. Create Promotional Emails

• Go to Marketing → Email.
  
  
• Clone a Promo Email Template.
  
  
• Use naming convention: Promo [#] – [Funnel Stage] – [Content Offer Name].
  
  
• Set it as an Automated Email (not a one-off).
  
  

4. Add Content

• Paste in copy provided by the Content Team.
  
  
• Configure Primary CTA Button:
  
  
  • Button text: “Download Now.”
    
    
  • Link to the Landing Page.
    
    
• Configure Secondary CTA:
  
  
  • Insert the CTA you just built.
    
    
  • Set to maximum width on mobile.
    
    
  • Remove extra padding so it’s tight and full width.