Full Campaign Build [Part 2]: Creating a Campaign

Create a Campaign for Organization
- Go to Marketing → Campaigns in HubSpot.
- Click Create Campaign to set one up.
- Name the campaign clearly, often using a structure like:
  - TOFU / MOFU / BOFU (to indicate funnel stage)
  - Name of the Content Offer
Tag and Organize Assets
- Add the following assets to the campaign so they’re grouped together:
  - Landing Page
  - Thank You Page
  - Thank You Email
  - Other related emails or CTAs
Stay Organized
- Use campaigns to keep all related assets in one place.
- Ensure every marketing asset is tagged with the correct campaign so nothing gets lost.