Full Campaign Build [Part 3]: Creating a Landing Page in HubSpot

Access Templates
- Go to Marketing → Website → Landing Pages.
- Locate the Landing Page Template and Thank You Page Template.
- If you don’t see them, use the Search Templates bar.
Clone the Landing Page Template
- Clone the template to start your new page.
- Use a clear naming convention: [Funnel Stage] + [Content Offer Name] (e.g., “TOFU – ABC Ebook”).
Add the Form
- Select the correct master form based on funnel stage (e.g., Master TOFU Form for top-of-funnel offers).
- Ensure the form is placed correctly on the page.
Customize Page Content
- Replace placeholder headings, subheadings, and text with content provided by the writer.
- Upload and insert beauty shots (images of the offer):
  - Create a Content Offer Folder in Files.
  - Inside it, create a Beauty Shots subfolder.
  - Upload the beauty shot images and replace placeholders with them.
Set Up the CTA (Call-to-Action)
- Add a CTA button at the bottom of the page.
- Link it as a jump link back to the top of the page:
  - Insert an anchor at the top.
  - Configure the button as an external link with a hashtag (#AnchorName).
Configure Page Settings
- Name the page clearly (e.g., “LP – TOFU – ABC Ebook”).
- Set the Page Title (for search engines) → typically “Offer Name | Client Business Name”.
- Set the Page URL → usually the name of the content offer.
- Add a Meta Description (optional, but good practice).
Assign the Campaign
- Attach the landing page to the correct Marketing Campaign created earlier.
Publish the Page
- Review text, images, and settings.
- Publish the landing page.
- Proceed to create the Thank You Page as the counterpart.