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Full Campaign Build [Part 4]: Creating a Thank You Page in HubSpot

  1. Clone the Template

    • Go to Landing Pages → Thank You Page Template.

    • Clone the template.

    • Name it clearly: [Funnel Stage] – [Content Offer Name] – TY.

  2. Add Primary CTA (Content Download Button)

    • Link the button to the Content Offer File (PDF/Guide/etc.).

    • Browse files and select the uploaded offer.

  3. Add Secondary CTA (Next Step in Buyer’s Journey)

    • Choose a secondary CTA to guide the contact further, such as:

      • Schedule a consultation

      • Download another content offer

      • Visit the resource library

    • Link it as an external URL (e.g., client’s Contact Us page).

    • If unsure, check with the Account Manager (AM) to confirm the best next step.

  4. Adjust Page Settings

    • Update the Slug → “[Content Offer Name]-TY”.

    • Assign the page to the correct Campaign.

  5. Publish the Thank You Page

    • Review all text, CTAs, and links.

    • Click Publish.

  6. Update Landing Page Redirect

    • Return to the Landing Page.

    • Ensure the form submission redirects to the new Thank You Page.

    • Save/Update the landing page.

⚠️ This is a critical step often missed.