Full Campaign Build [Part 7]: Creating Nurture Emails

Clone and Name the Email
- Go to Marketing → Email.
- Clone a Promotional Email Template.
- Use naming convention: Promo [#] – [Funnel Stage] – [Content Offer Name].
Set Email Type
- Mark it as an Automated Email (not a one-off send).
- These emails will send automatically in sequence, not manually.
Add Content
- Paste in the promotional email text provided by the Content Team.
- Configure the Primary CTA Button:
  - Button text: “Download Now” (or similar).
  - Link to the Landing Page.
- Configure the Secondary CTA:
  - Insert the CTA created earlier (e.g., consultation or secondary offer).
  - Set it to maximum width on mobile.
  - Remove extra padding for a clean, full-width look.
Set Sender Information
- Configure the email to send from the Contact Owner.
- Add Personalization Tokens:
  - Contact Owner Full Name (for sender name).
  - Contact Owner Email (for sender email address).
Add Subject & Preview Text
- Insert subject line and preview text (provided by the content team).
Campaign & Web Version Settings
- Associate the email with the correct Campaign.
- Create a Web Version (optional) so recipients can view the email in a browser.
Review Send Settings
- Ensure the “Don’t send to unengaged contacts” box is unchecked so the email reaches as many contacts as possible.
Publish the Email
- Review all content, CTAs, and settings.

Click Review and Publish.