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Full Campaign Build [Part 1]: Full content offer HubSpot asset build intro

Full content offer build at a high level:

  1. Create the Core Assets

    • Build a Landing Page to promote the offer and capture contact details.

    • Add a Form on the landing page to collect lead information.

    • Set up a Thank You Page that appears after form submission.

    • Draft and configure a Thank You Email that is sent automatically after the download.

  2. Prepare Promotional Assets

    • Write and schedule 5–6 Promotional Emails to drive contacts to the landing page.

    • Create CTAs (Calls-to-Action) and place them on:

      • Thank You Page

      • Thank You Email

      • Promotional Emails

  3. Set Up Automation

    • Build Workflows to:

      • Send the Thank You Email after form submission.

      • Automate the promotional email sends to your contact list.