How to Flow Blog Posts in HubSpot

• Starting a Blog Post
  
  
  • Navigate to Content → Blog → Create.
    
    
  • If multiple blogs exist, select the correct one.
    
    
  • Enter the title of the post.
    
    
• Adding Content
  
  
  • Copy content, but clean HTML first (e.g., use a HTML cleaner tool).
    
    
  • Paste cleaned content into the Advanced Source Code section.
    
    
  • Save changes.
    
    
• Formatting Headings
  
  
  • HubSpot automatically makes the title (H1).
    
    
  • Use H2 for main sections, H3 for subsections, H4 for sub-subsections.
    
    
  • Simple blog posts (like listicles) typically only need H2s.
    
    
• Adding a Call-to-Action (CTA)
  
  
  • Insert a CTA image at the end of the post.
    
    
  • Ensure it spans the full width.
    
    
  • Match CTA to the funnel stage (e.g., top-of-funnel = content offer, bottom-of-funnel = consultation).
    
    
• Blog Settings
  
  
  • Content slug → defaults to title (change if cloned).
    
    
  • Author → confirm with client.
    
    
  • Tags → assign relevant tags or create new ones.
    
    
  • Featured image → upload into organized Blog folder within HubSpot Files, then assign to post.
    
    
  • Add alt text for accessibility and SEO.
    
    
  • Generate meta description (AI can help, but review manually).
    
    
  • Optional: tie post to a campaign if it supports a specific content offer.
    
    
• Final Steps
  
  
  • Preview on desktop & mobile → fix image/CTA formatting if needed.
    
    
  • Add any missing links requested by the writer.
    
    
  • Assign author → then Publish or Schedule.
    
    

✅ Key takeaway: A polished HubSpot blog post requires more than just pasting content — clean the HTML, format headings properly, add a CTA, optimize settings (slug, tags, images, meta), check mobile/desktop previews, and then publish or schedule.