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How to guide for AI Avatar Video Production (HeyGen)

HeyGen is a video creation platform designed to help teams produce high-quality, AI avatar videos quickly, consistently, and without the need for cameras, studios, or on-screen talent. At GK3 Capital, we use HeyGen to streamline the production of landing-page videos, product walkthroughs, educational content, and personalized marketing assets, by combining realistic AI avatars with natural-sounding voiceovers and customizable scripts

 

 

Access HeyGen 

Login info: CLICK HERE 

 

Step by step how to create a new video 

  1. Login in and click create top left
  2. Then create a video ----> create in AI studio
  3. Script
    For the script, all you do is paste it in the left-hand window,
    1. you will see if you add additional frames at the bottom, the script section on the left then shows it broken down by section
  4. Template selection 
    From here you will see a small narrow section on the right hand side of the page, go to the 2nd from the bottom one titled "templates" and choose a template you want to use
  5. Voice and Avatar selection 
    The next thing you need to select is the avatar and the voice. Most of the avatars lips do line up with the words, so I recommend the following avatars and voice combos . Ifn you find a better combo please notify Ryan Woelk
    1. avatar abigail (plain blue shirt) - voice: “abigal - lifelike”
    2. avatar tahlia - voice:  
      1. Hope
      2. Tahlia
    3. avatar georgia (plain grey shirt) - voice "georgia - lifelike"
  6. Background music 
    If you would to have music playing as well, I recommend 
    1. Title: “Epic new world” 
    2. Volume Setting: 3%
  7. Putting on HubSpot
    I find uploading the video to hubspot works better then the embed code 

Example Video: CLICK HERE 

 

Sprint line item description and example

Point total: 15 points 

Title: AI Avatar Video Production

 Description 

  • Define messaging goals, video location, and call-to-action
  • Script draft 
  • Script approval 
  • Customize avatar settings
  • Video creation 
  • video approval
  • Video flow and publish 

 

Example:

Time expenditure expectations for AM team 

  1. Script creation - depends on script size
    1. Landing Page - 30 mins 
    2. 80% - 60+ mins
  2. Review output - 15 mins 
  3. Adjustments - 5 mins 
  4. Place on webpage - 5 mins

Estimated total: 55 mins to 2 hours 

 

Quality Control Checklist

 checklist:

  • Avatar speaks naturally and conversationally
  • Avatar’s facial expressions match tone
  • All words pronounced properly 
  • No long pauses or rushed pacing
  • Branding matches page or campaign
  • CTA is clear
  • Captions are accurate (if used)
  • Timing and transitions between frames are smooth