Quality Assurance Checklist for Marketing Emails

Click all the buttons and CTAs (basically anything clickable) in the email to make sure they take you to the correct pages
Is the sender correct? Does the sender match the signature in the bottom of the email? (For instance, if the sender is “Accordant Investments” but the bottom of the email says “Thanks, [Contact owner]”, that’s a problem)
Preview the email and click between desktop, tablet, and mobile. Does the formatting look good on all devices?
Skim the email… How does the formatting look for font? (consistent font, font color etc. Pay special attention to personalization tokens as they can be accidentally be left different colors from the rest of the text)
Does the copy match what’s on the google doc? Aka did you copy and paste the wrong copy
Are default personalization tokens set for first name?
Is there a footer CTA
Is there an open in browser link?
Do not send to low engagement off?